David Fredh : Blog and Pictures

I will try to describe an alternative way of handling social media and marketing-buzz. We are clearly entering a new phase. Today we are sharing without limits. I didn’t manage to get any exact numbers on how much content on the web that are created by bloggers, tweets, facebook, etc. but it’s a significant number and it’s growing every minute.. ..And all can be described with the foam on top of a Latte…

If the full volume of a latte is all the tweets out there, the foam is the posts that will make it to the public news-arena.

Let me explain how I see it…

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I admit it… I was wrong about the iPad. I have summarized my 5 biggest doubts that i had when it was released. I have also tried to give you my opinion now after owning it for 1 month.

1. You don’t need it, do you?
Maybe this is the reason to why the tablet-pc-business has failed ever since microsoft and pc-vendors tried to market it in the beginning of 2000. You don’t need it, right? You _can_ manage with the original pc-style of working…

… The iPad is definitely something you can survive without and it will never be a replacement of your PC/Mac/Laptop. It is too constrained and more like a thin client. It is, however, a completely new way of doing computing… It is the easiest gadget on earth that is a complete web-station with everything you need regarding media viewing/web/email/messaging/sharing/caring. It is also the best gadget on earth if you want to show stuff over a table. Read the rest of this entry »

What really matters is the increased accessibility of people online, not just information online. – Aardvark

The number of people that is online can only move in one direction, _up_. The way people will use internet will differ every year.

Example 1: newsmap.jp – News, Now! Read the rest of this entry »

What is good enough? According to Wikipedia it is a rule for software design. According to the writer on wikipedia:

Once the quick-and-simple design is deployed,
it can then evolve as needed,
driven by user requirements

I think good enough market segments are kind of new but they are easy to find if you look for them. When it comes to technology during the 90′s, the market was mainly focused on 2 segments: good or cheap.

For every “good enough” product there will always be a small group that wants a high fidelity version. All the big volumes will be in the good enough segments and the high fidelity versions will be expensive and targeted for small groups. In the same time it will be a big market for “a bit better than good enough” targeted for people that wants a little extra. This means that you will create 3 markets from just one! This fragmentation will go on and on and on. Then you have a market that is more fragmented than ever with: cheap, cheap but a bit better, good enough, good enough but a bit better, cheap almost high fidelity and high fidelity. At some point you will have too many “small segments” between good and high end and finally some markets segments will disappear. Read the rest of this entry »

This is a post regarding the subject that has been discussed widely here in Sweden since the Pirate Bay Trial. We also recently got a new anti piracy law, IPRED (After the Intellectual Property Rights Enforcement Directive proposed by the European Union). IPRED made it easier to aquire persional information about users that are suspected pirates.

This law change was not popular. Weeks of debates helped the Swedish Pirate Party to get one of Sweden’s seats in the European Parliament. We also could se decreasing internet traffic and fewer pirates. People got scared and maybe didn’t want to take the risk.

“It’s obvious that those who are using file-sharing have been scared and moved somewhere else, like streaming music sites,” said Daniel Johansson, a researcher at KTH Institute of Technology in Stockholm. (source)

They recently have proposed similar laws in Great Britain. It will be very interesting to follow if the result will be the same there.

This is my opinion: Music … could … be free! But let the authors/artists or the music industry decide the details! Read the rest of this entry »

The Economist started a really interesting discussion.. . again… when they said that we are heading against the end of free lunch – again. The free services around you will be changed to other business models (paid or freemium) due to the financial crisis according to the economist.

Some services have changed their business models from completely free to “cheap”. Last.fm is one example. They changed to a freemium-model recently. I hope that they will survive. It’s a huge difference between free and “cheap”. Last.fm is competing between a big number of music services with free content (iMeem, iLike, Spotify…) and of course they are loosing visitors by charging them… Read the rest of this entry »

A netbook is a small notebook that are ideal for internet-based applications such as mail, web-browsing and instant messaging. You can buy them with both windows or linux. The windows version is dominant. Since Windows Vista is too demanding for the hardware, they are shipped with Windows XP.

If you think it’s boring to use the computer at home all the time I recommend you to buy a netbook. A bus ride or a coffee at a café will never be the same again. But i would recommend you to subscribe to a 3g-internet service as well. A netbook without the net is not that fun…

Netbooks prove that we finally know what PCs are actuallly for. Which is to say not all that much. – Wired

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I get the question once in a while.

David, why do you blog…?

Yes, why do I? It’s actually a good question.

The first reason, reason 1: I like blogs, so I want to contribute!

I spend hours reading other people’s blogs… It’s a new great way of getting information from other people. Some blogs are personal and other are about things and interests. They are inspiring and informative. Even if they are about “things” they feel personal. .. . I would gladly meet all these people for a cup of coffee (or two) and discuss, share opinions and information. . . . But, since that’s not possible, I can share my thoughts, (hopefully) inspire some and contribute with my blog. Read the rest of this entry »

Being an application designer cannot be easy.

They need to make the application powerful but also easy to use. It should fit all needs and different types of users. Read the rest of this entry »

The IT research company Gartner just released a report that recommends the music industry to prioritize downloads:

The music industry must move away from the retail CD as its primary revenue generator before Christmas 2009

Many bloggers and newspapers are proclaiming the death of the CDs. This has been done for many years now, but the CD, as a medium, is still around. Read the rest of this entry »